Cora Lee Poole
Founder & CEO
Cora Lee first dreamt up the concept for Undestructable nearly 15 years ago as she sat in a sewing room while working on her BFA in Apparel Design at the age of 25.
It began as a tiny seed planted in passion for supporting survivors of domestic violence and of sustainability from a post-consumer space.
What began as tiny seed has grown and matured into what we now know today.
"To say that Undestructable was born solely with the hope of helping survivors or solely around sustainable products would be a gross inaccuracy. One is not exclusive from the other within Undestructable. There are far too many parallels. The concept that all things are disposable in our country spans from hard goods to human beings. This needs to change."
As a survivor and leader, she is always working to help women rediscover their value and define their purpose.
Kate Berry is an ambidextrous introvert who hails from Whitefish, Montana. By day, she’s a Program Coordinator and Educator with the Nate Chute Foundation for Suicide Prevention and by night she officiates adventure elopements. Somewhere in there, she also finds time to dedicate to earning her Masters in Social Work from Florida State University. Kate is a firm believer in the power of transformative justice and is committed to creating healing spaces where people are free to reclaim their stories and sense of self. When she’s not planting seeds of hope and shaking up old systems, you can find her with a nose in a book or hanging out with her partner, son, and their 4-legged creatures.
Louellen holds a Master of Arts degree in Technical Communication from the University of North Texas and a Bachelor of Arts degree from Baylor University. Once she started her graduate degree, it didn’t take long for her to realize that this is exactly where she belongs: in the world of writing. She loves it so much, she founded her own company based on helping clients effectively communicate their desired message within their own businesses and with their communities through print, design, and the web. While running her business she conducted several conference presentations, published numerous articles, and taught workshops on Social Media Marketing. She did such a good for her clients, that one of them brought her on full time and she now serves as the Marketing Director of Coker, Robb & Cannon, Family Lawyers.
But of course, Louellen doesn’t just go through the motions when it comes her business. She also becomes involved in everything she can to better her knowledge for her clients and herself. For example, she is a former council member and president of the Lone Star Community of the Society for Technical Communication, is an Associate Fellow of the Society for Technical Communication, and served as the President of the Women Business Owners of Denton County in both 2008 and 2009. She has also been a member of IEEE Professional Communication Society, National Association of Photoshop Professionals, InDesign Users Group, and DFW Search Engine Marketers. She also served as the Public Relations chairperson on the Family Resource Center of North Texas Board of Directors and served on the Denton County Adoption Day Committee.
When Louellen isn’t working in the technical writing salt mines, this Ironman triathlete is either traveling with her husband, hiking all over the world, winning national and state championship sailing regattas, training for and participating in endurance events such a triathlons, bicycling, and marathons.
We’re proud to be a group of movers and shakers.